You see, Susan was very concerned about giving up the helm of her business. She had personally invested years of her life in establishing a company with an immaculate reputation – and she wasn’t about to let it go! She was supremely relieved to understand that she didn’t have to – in fact, her company needs her at the helm now more than ever!
Susan had a quantum shift in her perception that made all the difference. She began to realize that trying to do “everything” was diluting the one thing that only SHE could do – be the chief CEO for her company. She needed to provide the leadership, quality control, and overseeing for the direction in which her company would head.
And she was irreplaceable as that leader.
After hearing a presentation about coaching, and relating to the question posed that asked: “Are you a CEO or a SLAVE?”, Susan decided to take action. She had heard that coaching was the second fastest growing profession in the world last year, and for good reason! She listened and thought about the lack of leverage in her own company, and how that could change.
* She thought about ROI – return on investment – and how exploding her effectiveness would make the investment in coaching seem miniscule by comparison.
* She imagined having regular, planned sessions where she could “unload” about what wasn’t working, and focus on what WAS improving – shooting to accentuate the positive and eliminate or rework the negative.
* The thought of a supportive person who would both brainstorm with her, plus provide a list of action steps to complete before the next session, began to float her boat of hope again!
When she heard the offer for a 20-minute free coaching session, she jumped on it immediately!
Her decision to take action – to call for some support and help – was a game changer for her!
The next post will take a peek into her actual coaching sessions to see what kind of waves Susan was able to make in her life and business – with the support of a caring coach!
Susan’s Story – Part 4: Putting It All Together – Strategy in Business for a Balanced Life
Susan’s Story – Part 3: Powerful Business Strategy Tools of Action & Accountability
Susan’s Story – Part 1: Business Strategy Case Studies
Multiplication in Marketing:
Personal Business Management