Do you have an e business strategy for your small business marketing success?
If you are not strategizing with clear purpose and a plan, chances are you’re trying to build your business by chance.
That’s really like gambling and hoping to hit the jackpot – not exactly the wisest way to go about strategically growing a business.
You’re probably very familiar with this saying.
In the offline, local world, we call it “superior customer service”. In the online world, you might hear it called “Relationship Marketing”.
But I must be honest – most of the websites I have analyzed in my local market do not have a follow up system in place. Of course, in order to follow up with visitors, you must “capture” their information first.
This is easily done in the local world – ask for their email address, physical address, or business card and phone number.
But how do you pull this off in the online space?
This is accomplished by placing a “lead capture box” in a prominent place on your site. In order for you to get the optimum percentage of sign-ups, I recommend that you offer something of value for free in exchange for your visitor’s email address.
They may not even be aware of how quickly it can be set up, and how powerful this follow up system can be when tied to an autoresponder.
If you have never heard of this amazingly simple but potent strategy for making your site “stickier” – that is, capturing the addresses of visitors so that you can continue to develop a relationship with them, then you’ll want to sign up here to get your own free report that explains how this system works.
It’s a great way to leverage your time, follow up consistently, and build your customer base – and it won’t cost you a fortune to do so.
As a coach and consultant to both local and online business owners, if I were asked what ONE small business strategy I would recommend that would have the greatest impact on the growth of any small business, I would say that the implementation of a lead capture box tied to an autoresponder is hands down the winner.
Yes, it is that powerful!
Whether you learn how to do it on your own (instructions are in the free report on the upper right of this page) or simply hire it out to get it done, I encourage you to take the plunge and watch what happens to your business.
Think about it. When you have a customer list, you can offer them valuable information, special deals, related products or information that may make their lives easier, inspiration and just about anything you can think of that would benefit them.
Of course, not every contact you make with a prospect can (or should) be on autopilot.
BUT, if you can maintain contact with helpful tips, information or friendly advice using an autoresponder -you’ll continue to “touch” that prospect with emails from you personally on a regular basis – helping to strengthen your relationship in a very leveraged sort of way!
What action will you take today to get started on enhanced communication with your clients and prospects?
–> Sign up on the top right for your complimentary report explaining this in greater detail.
Then remember that Ride The Tide Coaching and Consulting stands ready to help you with implementation if you’re just too busy to learn it all yourself, or if you’d simply rather hire it to be done in short order. Simply Contact Me for more details.
Don’t pass up the opportunity to take action on this super potent e business strategy for building relationships.
Because……the fortune is in the follow up.
Susan’s Story – Part 4: Putting It All Together – Strategy in Business for a Balanced Life
Susan’s Story – Part 3: Powerful Business Strategy Tools of Action & Accountability
Susan’s Story – Part 2: Overcoming Overwhelm with a Family Business Strategy
Susan’s Story – Part 1: Business Strategy Case Studies
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